September 12, 2023

Xpertise

Gabriel Cosgrave

The Times They Are a-Changin’ — The...

From its inception and for a long time thereafter, TV watching was entirely linear. Back when Bob Dylan wrote his famous protest anthem “The Times...

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August 28, 2023

Xpertise

Geir Skaaden

New to You: How Old Content Can...

In today’s entertainment landscape, consumers have no shortage of movies and TV shows. From never-ending catalogs on streaming platforms to new shows and movies releasing...

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August 22, 2023

Xpertise

Fariba Zamaniyan

TV Advertising’s Evolving Ecosystem

How Targeting, Buying, Selling, and Measurement Adapt to a Big Data World Historically, an advertiser could only target a TV audience using archetypal consumer segments...

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August 15, 2023

Xpertise

Christopher Lang

PC Audio at the Convergence of Productivity,...

The PC was traditionally not much of an everyday device for most people in China. Except for business users and high-end gamers, most people used...

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July 18, 2023

Xpertise

Ben Maughan

How the Smart TV Industry Can Avoid...

Numerous examples of monopolistic practices can be found throughout the tech sector. Most of us are probably aware that relatively recently Microsoft, Facebook and Google...

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June 20, 2023

Xpertise

DTS Celebrates 30 Years of Sensational

In 1993, DTS introduced digital audio for film to the world through thrilling immersive sound in the blockbuster film, “Jurassic Park.” Today, DTS is trusted...

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June 15, 2023

Xpertise

Joe D’Angelo

Is AM Radio Dying? Not Any Time...

Try Googling “Is AM radio dead?” and you will find a bounty of recent articles with dramatic headlines predicting the demise of AM radio in...

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June 6, 2023

Xpertise

Matt Byrne

A Few Reasons Why Home Theatre Sound...

Few people could imagine watching a movie today without sound. An improved audio experience brings the viewer more fully into the story that’s being told...

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June 5, 2023

Xpertise

Jon Heim

Holistic Personalization: Preventing Churn and Increasing Engagement...

In the highly competitive landscape of streaming services, revenue generation (and preservation) is a top priority for providers. While acquiring new customers is essential, it...

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May 31, 2023

Xpertise

Dannie Lau

TVs – The Smart Speaker (Some of)...

The era of streaming has taken over the music industry. According to a CBS News poll conducted in 2021, a staggering 41% of Americans now...

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May 8, 2023

Xpertise

Adi Capata

Making Experience the Focal Point of the...

In recent years, the DTS/Xperi in-cabin sensing team decided to take on the challenge of making the in-cabin experience as important for the industry as...

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April 10, 2023

Xpertise

Chris Ambrozic

The Future of Video is Coming to...

Briana Larsen, vice president of content strategy and business development, also contributed to this piece. Xperi sits at the intersection of car makers, media-tech, user...

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March 24, 2023

Xpertise

Walt Horstman

Media Buying Strategies for Uncertain Economic Times

Advertising and marketing budgets are often the first line items to face scrutiny when senior executives face economic uncertainty. In the process, leaders tasked with...

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March 14, 2023

Xpertise

Subscription Video Services Used by Consumers Continues...

TiVo, a wholly owned subsidiary of Xperi, recently announcement the latest findings to their Video Trends Report, which uncovers key trends relevant to TV providers,...

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March 7, 2023

Xpertise

Majority of Consumers Say Sound Quality is...

In February 2023, Xperi worked with Opinium Research to conduct a survey of 2,000 United States consumers and 2,000 United Kingdom consumers to determine the...

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January 5, 2023

Xpertise

Jon Kirchner

2023 Poses New Challenges for Pay TV...

Dramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for Pay TV and over-the-top (OTT) streaming...

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September 1, 2022

Xpertise

Jon Kirchner

The Arc of Entertainment Technology Innovation Should...

New technology innovations, shifting consumer expectations and disruptive global developments have radically — and rapidly — altered how digital entertainment is created, delivered and consumed....

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July 28, 2022

Xpertise

Xperi Media Day Roundtable Recap

Meeting Digital Expectations of Consumers Hinges on Common Values and Conventions Across Ecosystems The hyper digitization of every aspect of our personal and professional lives...

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July 25, 2022

Xpertise

What’s Driving Pay-TV’s Next Big Trend?

Network Service Providers Have Opportunity to Help Consumers Address “Tyranny of Choice” by Offering Personalized Content Discovery Many observers have noted that we live in...

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July 18, 2022

Xpertise

Inside Media Platforms and Monetization

Data Quality Replaces Quantity as Top Priority for Advertisers and Brand Managers In Search of Better Performance and Accountability The digital advertising industry has moved...

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June 27, 2022

Xpertise

Getting to the Next Big Thing in...

Delivering seamless, integrated experiences that enable consumers to access and enjoy connectivity, content and services on the go are critical priorities for the automotive industry....

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June 17, 2022

Xpertise

Emerging “Creator Economy” Raises Expectations for Audio...

The past decade has seen the emergence of a “creator economy” that is elevating quality expectations of user-generated content. It is a trend that accelerated...

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June 9, 2022

Xpertise

Quality, Complexity Management and Trust Emerge as...

Comprehensive ecosystem-wide collaboration and coordination will be the key to meeting the needs of increasingly sophisticated consumers who demand high-quality experiences that are easy and...

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