Where is the AI? How Today’s Invisible Magic is Powering Tomorrow’s Breakthroughs
May 1, 2025 Xperi
The buzzword of the last few years is one with many different meanings. At its foundation, AI refers to the ability of computer systems or algorithms to imitate intelligent human behavior. However, it isn’t that simple — there are many forms of AI.
Digitization, by making content accessible almost anywhere across multiple channels, has deeply fragmented the media landscape. Add AI to the mix, and it is not...
Everything Old is New Again: Content Modernization...
Nostalgia is a powerful cultural force, and good content is good content—regardless of the era in which it was produced. The desire to update legacy...
From genre-blending hits to Grammy-fueled momentum, Xperi’s In-Car Listening Report for Q1 2025 confirmed that music’s genre-fusion trend continues, while also revealing remarkable staying power...
Why Brand Affinity in Connected Entertainment Isn’t...
Brand loyalty remains a pivotal topic across industries as the fight for consumers’ attention becomes more challenging. Within the connected entertainment ecosystem, I’ve long thought...
Xperi Showcases the Power of Better Entertainment...
The world’s biggest trade show, Consumer Electronics Show (CES), kicked off on Jan. 7 in Las Vegas and was attended by over 141,000 people, including...