Fariba Zamaniyan

Fariba Zamaniyan

Vice President of Data and Advertising Sales

Fariba Zamaniyan is the vice president of data and advertising sales at TiVo, a part of Xperi, and specializes in the development and scale of products that monetize data and technology for advertising. Based in New York, she leads a team responsible for the development and execution of the product plan that monetizes TiVo’s TV viewership data sourced from set-top box data assets for direct license and connected TV ad sales. She joined the company in 2010.

Company Updates
August 22, 2023

TV Advertising’s Evolving Ecosystem

How Targeting, Buying, Selling, and Measurement Adapt to a Big Data World Historically, an advertiser could only target a TV audience using archetypal consumer segments...