See how Xperi technologies bring epic entertainment experiences together at home and on the go by seamlessly integrating our best-in-class brands and inventive technologies with our partners’ own amazing products.
The buzzword of the last few years is one with many different meanings. At its foundation, AI refers to the ability of computer systems or algorithms to imitate intelligent human behavior. However, it isn’t that simple — there are many forms of AI.
Digitization, by making content accessible almost anywhere across multiple channels, has deeply fragmented the media landscape. Add AI to the mix, and it is not surprising that today’s broadcasters worry that, in their migration to all things digital, they need to be ‘everything everywhere, all at once,’ to co-opt the title of an Oscar-winning film. But do they?
Since the dawn of TV advertising, every advertiser has wanted to be able to gauge the effectiveness of the ads they buy. This has been an ongoing challenge. Traditional broadcast TV advertising is most often used as a broad-based brand awareness strategy that relies on panel-based measurement.
Whether you’re starting your career or moving to the next level, Xperi provides an engaging culture that inspires and empowers employees across the globe to contribute and thrive. With countless opportunities to grow professionally and personally, our values-driven team prioritizes diversity, equity and inclusion, and ensures we’re making a positive impact on our community.
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