Xperi

See how Xperi technologies bring epic entertainment experiences together at home and on the go by seamlessly integrating our best-in-class brands and inventive technologies with our partners’ own amazing products.

For years, the streaming wars were largely a battle over content. The conversation centered on which services had the strongest libraries and which companies could attract audiences with the most compelling programming. Today, that competition is entering a new era, with the battle increasingly taking place before viewers ever press play.

I was recently listening to a former radio/TV host, whose cable show had been cancelled, as she discussed the benefits of her new streaming show compared to traditional media. She explained that in her earlier days in radio, she was used to listener metrics based on estimates gleaned from what people recorded either in a diary or through a more sophisticated portable electronic device that recognized and tracked exposure to specific radio programming.