Fariba Zamaniyan
Vice President of Data and Advertising Sales
Fariba Zamaniyan is the vice president of data and advertising sales at TiVo, a part of Xperi, and specializes in the development and scale of products that monetize data and technology for advertising. Based in New York, she leads a team responsible for the development and execution of the product plan that monetizes TiVo’s TV viewership data sourced from set-top box data assets for direct license and connected TV ad sales. She joined the company in 2010.
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July 25, 2024
Xpertise
What is a Retail Network and Why...
Back in February, retail giant Walmart announced that it would acquire the TV manufacturer Vizio for $2.3 billion. This acquisition puts a sharp focus on...
November 8, 2023
Xpertise
Big Data Democratizes Media and Advertising: Charting...
Like many other industries, advertising lives in a big data world now. Nielsen once held an effective monopoly as the single currency to transact advertising....
August 22, 2023
Xpertise
TV Advertising’s Evolving Ecosystem
How Targeting, Buying, Selling, and Measurement Adapt to a Big Data World Historically, an advertiser could only target a TV audience using archetypal consumer segments...
