Fariba Zamaniyan
Vice President of Data and Advertising Sales
Fariba Zamaniyan is the vice president of data and advertising sales at TiVo, a part of Xperi, and specializes in the development and scale of products that monetize data and technology for advertising. Based in New York, she leads a team responsible for the development and execution of the product plan that monetizes TiVo’s TV viewership data sourced from set-top box data assets for direct license and connected TV ad sales. She joined the company in 2010.
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What is a Retail Network and Why...
Back in February, retail giant Walmart announced that it would acquire the TV manufacturer Vizio for $2.3 billion. This acquisition puts a sharp focus on...
Xpertise
Big Data Democratizes Media and Advertising: Charting...
Like many other industries, advertising lives in a big data world now. Nielsen once held an effective monopoly as the single currency to transact advertising....
Xpertise
TV Advertising’s Evolving Ecosystem
How Targeting, Buying, Selling, and Measurement Adapt to a Big Data World Historically, an advertiser could only target a TV audience using archetypal consumer segments...
