TiVo
Metadata in Motion: Redefining TV Measurement
By Fariba Zamaniyan, Global VP, Data Monetization, TiVo The media industry is undergoing seismic shifts. Traditional measurement methods, held as the gold standard, have shown cracks....
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See how Xperi technologies bring epic entertainment experiences together at home and on the go by seamlessly integrating our best-in-class brands and inventive technologies with our partners’ own amazing products.
Featured Stories
Music To Our Ears: Defining a Quality Audio Experience
As long as humans have been able to express themselves, people have created various forms of entertainment as a way of connecting to each other over our shared humanity. Before the invention of audio and video recording, those experiences could only happen in a live context. You had to be there in the same space as the performers.
Veering Off-Road: Adapting Media for The New Era of In-Car Entertainment
The era of in-car entertainment is shifting into a new gear, and auto manufacturers are quickly accelerating their efforts to bring richer media experiences to the car for drivers and passengers alike. As vehicles become more connected and autonomous features become commonplace, the car will evolve into a digital living space, one where content is increasingly important.
The CTV Data Clean Room: An Emerging Solution to a Complex Problem?
Since the dawn of TV advertising, every advertiser has wanted to be able to gauge the effectiveness of the ads they buy. This has been an ongoing challenge. Traditional broadcast TV advertising is most often used as a broad-based brand awareness strategy that relies on panel-based measurement.
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Xperi’s Breakthroughs Take Center Stage at IBC
This September, the Xperi team returned to Amsterdam for the International Broadcasting Convention (IBC) 2025, the world’s premier event for broadcasting, media and technology. At...
Xperi
Xperi Wows Berlin at IFA 2025 with...
Every September, companies from all over the world gather at the IFA trade show in Berlin, Germany, to showcase the latest innovations in consumer electronics....
TiVo
HyphaMetrics to Integrate TiVo’s Metadata to Create...
HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms New York, New York, September...
TiVo
Beyond ‘Good Enough’: How Personalization, Search &...
We’ve seen how using a “good enough” solution for personalization, search and recommendations (S&R) is limiting and potentially damaging to the viewer’s user experience. And...
Xperi
Music To Our Ears: Defining a Quality...
By Samara Winterfeld, vice president of product strategy, and Martin Walsh, vice president of audio research and development As long as humans have been able...
TiVo
Reimagining the User Experience: Unlocking Hidden Value...
By Christine Otto, Director of Sales, Latin America, TiVoIn an era defined by choice, it’s not content that’s scarce – it’s attention.For Pay TV providers...
TiVo
The Path to Effective Personalization, Search and...
We previously covered the pitfalls of taking a simplistic, “good enough” approach to personalization, search and recommendations. However, choosing an advanced solution is only a...
TiVo
Why ‘Good Enough’ isn’t Enough for Personalization,...
For platforms delivering video experiences, personalization needs to be a constantly evolving feature. If a platform is not continually tweaking and optimizing, they’re losing out...
TiVo
What the Modern Viewer Really Wants —...
Today’s TV viewers are more informed and connected than ever before, relying on broadband to navigate a world of apps, devices and endless content choices....
Xperi
The In-Vehicle Video Revolution is Arriving: Radio...
Radio and audio continue to dominate as the most important media in-vehicle. Recent data shows that radio remains the most consumed medium in the car,...
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