Author: TiVo

Sports fans have never had more ways to watch. Fans can choose from live broadcasts, streaming exclusives, regional sports networks, FAST channels, condensed games, replays, highlights and behind-the-scenes content spanning nearly every league and competition in the world. But despite this abundance, one challenge continues to frustrate viewers: finding exactly what they want to watch.… Continue reading Here’s What Fans Actually Want from Their Sports Discovery

TiVo Ads, a leader in advanced TV data and advertising solutions, today announced a new partnership with OpenGlass, the first SSP built for advanced CTV advertising, to make premium TV homescreen advertising inventory programmatically available at scale in the U.S. Traditionally, the TV homescreen has operated as a closed environment, making it difficult for buyers to… Continue reading TiVo Ads and OpenGlass Launch Programmatic Access to the TV Homescreen, Expanding Reach at the Moment of Discovery

Cannes Lions is many things. Creative awards. Deal-making. The industry’s annual attempt to take stock. This year, people came with real questions — about data, who controls the TV interface and whether the industry is actually ready for the changes it keeps announcing. We were there. Here’s what we heard. The home screen is prime… Continue reading What the Croisette is Really Telling Us

New curated selection brings expanded genres, global content, and leading media brands to audiences across North America and Europe TiVo Channels — formerly known as TiVo+ — has rolled out a curated selection of new free ad-supported streaming television (FAST) channels across the United States and key European markets, including the U.K., Germany, Italy, France,… Continue reading TiVo Channels Expands FAST Offering Across the U.S. and Europe with New Line-Up of Premium Content Partners and Channels

By Maria Mendoza, VP, Pay TV Sales, TiVo Consumers today have more ways to watch video than ever before. Streaming services continue to multiply, free and ad-supported options are expanding, and content is available across an unprecedented number of platforms and devices. Despite all of this choice, one challenge persists: finding something to watch. According… Continue reading More Choice, More Complexity: Why the Future of TV is About Simplicity and Discovery

In April, TiVo traveled to Lisbon for StreamTV Europe, a new event that is set to be one of the most influential gatherings for streaming, platform, and advertising leaders across EMEA. Over three days, the TiVo team connected with broadcasters, streaming platforms, device manufacturers, and ad‑tech innovators—showcasing how TiVo continues to evolve its role at… Continue reading TiVo at StreamTV Europe: Why Advertising on the TV OS Matters Now

The Connected TV World Summit returned to Kings Place, London, bringing together broadcasters, platform providers and industry leaders to discuss how digital broadcasting is evolving amid consolidation, shifting viewer behavior and intensifying competition for attention. As a sponsor of the event, TiVo debuted the refreshed TiVo Has It campaign look and feel, with a high‑impact… Continue reading Connected TV World Summit Recap: What’s next in Digital Broadcasting

Streaming is booming, but with more choice, it also brings complexity. Viewers often juggle multiple apps, remote controls, and subscriptions to find the content they love. Because real magic happens when great content meets great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel simply intuitive,… Continue reading Celebrating Local Content Heroes: May Spotlight on Poland

At a recent CIMM East panel on reach and frequency, one thing became clear: we’re still far from solving one of advertising’s oldest challenges. Despite the complexity of today’s ecosystem, spanning linear TV, streaming, digital, and beyond — the fundamentals haven’t changed. What has changed is the scale of fragmentation. And with that, the difficulty… Continue reading Reach & Frequency Isn’t Broken, But It’s Not Fixed Either

The connected TV (CTV) ecosystem continues to evolve at pace, and with that evolution comes increasing complexity. At a recent panel at Advertising Week Europe, leaders from across advertising, media, and platform ecosystems came together to explore one central question: where does the CTV journey really begin? A few key themes stood out from the… Continue reading Where Does the CTV Journey Really Begin? Key Takeaways from Advertising Week Europe

At IAB NewFronts, one thing was clear: CTV continues to grow, but the way advertising is planned hasn’t fully caught up with how people actually watch TV. Today, much of that investment is concentrated within a few ecosystems, creating the illusion of scale while the same households are reached repeatedly. At the same time, millions… Continue reading Advertising, Rebuilt for How People Actually Watch TV

At Convergent TV World, Craig Chinn, senior vice president of global advertising sales at TiVo Ads, shared insights from our latest research, “Understanding the CTV Home Screen’s Role Across the Full Funnel,” exploring where the viewer journey truly begins. And the answer is shifting. For years, the industry has anchored itself around content — ads… Continue reading The Screen Before The Stream

At the end of January, TiVo joined industry leaders in London for OTT Question Time Live 2026, with our senior vice president of global sales and revenue taking to the stage twice to discuss the future of television in the UK with his peers. Across both sessions, the message was clear: collaboration is the engine driving the next decade of TV innovation.   Here’s a full recap… Continue reading TiVo at OTT Question Time Live 2026: Powering the UK’s Shift to IP-Only and Connected TV Growth

Streaming is booming, but with more choice, it also brings complexity. Viewers often juggle multiple apps, remote controls, and subscriptions to find the content they love. Because real magic happens when great content meets great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel simply intuitive, familiar, and… Continue reading Celebrating Local Content Heroes: February Spotlight on Germany

By Tim Angel, VP of Global Customer Success, TiVo The Pay TV market is shifting quickly, as rising content costs, changing viewing habits, and a new wave of sports fragmentation push providers to rethink their identities. In conversations with industry leaders and partners, it’s evident that Pay TV can no longer be defined only as… Continue reading A New Chapter for Pay TV: Flexibility, Personalization, and the Future of Viewing

Streaming is booming, but with more choice, it also brings complexity. Viewers often juggle multiple apps, remote controls, and subscriptions to find the content they love. Because real magic happens when great content meets great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel simply intuitive, familiar, and… Continue reading Celebrating Local Content Heroes: January Spotlight on Spain

Streaming is booming, but with more choice, it also brings complexity. Viewers often juggle multiple apps, remote controls, and subscriptions to find the content they love. Because real magic happens when great content meets great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel simply intuitive, familiar, and deeply relevant to our day-to-day lives. By telling these country-by-country stories, we’ll highlight audience needs and expectations, trusted… Continue reading Celebrating Local Content Heroes: January Spotlight on the UK

Connected TV is no longer just an extension of linear; it’s becoming a decision-making environment in its own right. As audiences fragment across AVOD, FAST, BVOD, and SVOD, brands are looking for formats that can deliver both scale and outcomes. Increasingly, that attention is turning to the CTV home screen.  The home screen is the first thing viewers… Continue reading Unlocking Audience and Revenue in CTV