TiVo Ads Launches Enhanced U.S. TV Viewership Data Offering, Unifying STB and ACR Data in a Single Feed

Today, TiVo Ads launched an enhanced U.S. TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level data feed. Building on more than 15 years of experience in TV data licensing, TiVo Ads provides data, measurement and analytics partners with a scaled and diversified […]

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