The In-Vehicle Video Revolution is Arriving: Radio Needs to Be Here for It

July 29, 2025 Xperi

Radio and audio continue to dominate as the most important media in-vehicle. Recent data shows that radio remains the most consumed medium in the car, with 88% of car owners listening to audio in-vehicle.

Read More

Latest Blog Posts

The CTV Power Shift: Redefining Media Through Scale, Data and Consolidation
Xpertise
Geir Skaaden

The CTV Power Shift: Redefining Media Through...

Connected TV (CTV) is no longer just an evolution of traditional television. It’s a catalyst reshaping the entire media and entertainment landscape. This year, CTV’s...
Read More
Bringing Streaming Level Data to Radio: How In-Car Listening Insights Power a New Era of Measurement
Xpertise
Joe D’Angelo

Bringing Streaming Level Data to Radio: How...

A new kind of data for radio Every business has a story to tell, and metrics are critical to understanding when, where and how that...
Read More
Xperi Showcases a World of Connected Entertainment at CES 2026
Events

Xperi Showcases a World of Connected Entertainment at...

Every January, the CES tradeshow in Las Vegas ushers in the new year with a dazzling display of innovative technologies, shiny consumer products, and presentations and discussions featuring the...
Read More
Video is Great, but Audio Still Rules the Road
Xpertise
Jeff Jury

Video is Great, but Audio Still Rules...

What has more impact on listeners: audio or video? The answer, of course, depends on a multitude of variables, but what is indisputable is that...
Read More
Xperi’s Breakthroughs Take Center Stage at IBC
Events

Xperi’s Breakthroughs Take Center Stage at IBC

This September, the Xperi team returned to Amsterdam for the International Broadcasting Convention (IBC) 2025, the world’s premier event for broadcasting, media and technology. At...
Read More
Events

Xperi Wows Berlin at IFA 2025 with...

Every September, companies from all over the world gather at the IFA trade show in Berlin, Germany, to showcase the latest innovations in consumer electronics....
Read More
Music To Our Ears: Defining a Quality Audio Experience
Xpertise

Music To Our Ears: Defining a Quality...

By Samara Winterfeld, vice president of product strategy, and Martin Walsh, vice president of audio research and development As long as humans have been able...
Read More
The In-Vehicle Video Revolution is Arriving: Radio Needs to Be Here for It
Xpertise
Jeff Jury

The In-Vehicle Video Revolution is Arriving: Radio...

Radio and audio continue to dominate as the most important media in-vehicle. Recent data shows that radio remains the most consumed medium in the car,...
Read More
Xperi Q2 2025 In-Car Listening Trends: Familiar Hits, Fresh Voices & Genre Mashups
Xpertise
Joe D’Angelo

Xperi Q2 2025 In-Car Listening Trends: Familiar...

Q1 2025 hinted at a shift in in-car listening behavior, and Q2 confirmed it. Genre-blended tracks seem to have staying power, rediscovered songs are getting...
Read More
Veering Off-Road: Adapting Media for The New Era of In-Car Entertainment
Xpertise
Geir Skaaden

Veering Off-Road: Adapting Media for The New...

The era of in-car entertainment is shifting into a new gear, and auto manufacturers are quickly accelerating their efforts to bring richer media experiences to...
Read More
The CTV Data Clean Room: An Emerging Solution to a Complex Problem?
Chris Kleinschmidt

The CTV Data Clean Room: An Emerging...

Since the dawn of TV advertising, every advertiser has wanted to be able to gauge the effectiveness of the ads they buy. This has been...
Read More
Xpertise
Joe D’Angelo

Meeting the Digital AI Age: Six Tips...

Digitization, by making content accessible almost anywhere across multiple channels, has deeply fragmented the media landscape. Add AI to the mix, and it is not...
Read More
Load More News