The In-Vehicle Video Revolution is Arriving: Radio Needs to Be Here for It
July 29, 2025 Xperi
Radio and audio continue to dominate as the most important media in-vehicle. Recent data shows that radio remains the most consumed medium in the car, with 88% of car owners listening to audio in-vehicle.
Connected TV (CTV) is no longer just an evolution of traditional television. It’s a catalyst reshaping the entire media and entertainment landscape. This year, CTV’s...
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By Samara Winterfeld, vice president of product strategy, and Martin Walsh, vice president of audio research and development As long as humans have been able...
The In-Vehicle Video Revolution is Arriving: Radio...
Radio and audio continue to dominate as the most important media in-vehicle. Recent data shows that radio remains the most consumed medium in the car,...
Q1 2025 hinted at a shift in in-car listening behavior, and Q2 confirmed it. Genre-blended tracks seem to have staying power, rediscovered songs are getting...
The era of in-car entertainment is shifting into a new gear, and auto manufacturers are quickly accelerating their efforts to bring richer media experiences to...