TiVo Ads and OpenGlass Launch Programmatic Access to the TV Homescreen, Expanding Reach at the Moment of Discovery

TiVo Ads, a leader in advanced TV data and advertising solutions, today announced a new partnership with OpenGlass, the first SSP built for advanced CTV advertising, to make premium TV homescreen advertising inventory programmatically available at scale in the U.S. Traditionally, the TV homescreen has operated as a closed environment, making it difficult for buyers to […]