Why Brand Affinity in Connected Entertainment Isn’t So Simple
February 3, 2025 Xperi
Brand loyalty remains a pivotal topic across industries as the fight for consumers’ attention becomes more challenging. Within the connected entertainment ecosystem, I’ve long thought about the specific role brand loyalty — or affinity — plays in this space.
Why Brand Affinity in Connected Entertainment Isn’t...
Brand loyalty remains a pivotal topic across industries as the fight for consumers’ attention becomes more challenging. Within the connected entertainment ecosystem, I’ve long thought...
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