Streaming has revolutionized the way we consume media, providing unparalleled convenience and choice. As traditional television business models faced mounting competition from digital platforms, the streaming industry event, previously coined “The Pay TV Show,” recognized the need to reinvent itself and fast. Embracing the transformation, it’s now known as “The StreamTV Show,” symbolizing a commitment to the future of entertainment.
Xperi’s TiVo participates in the event annually and this year was no different. The StreamTV Show recently wrapped in Denver where our TiVo team highlighted and participated in conversations around the rapidly expanding landscaping and TiVo+’s role in said change.
The growth trajectory of streaming entertainment has been nothing short of remarkable. From 2021 to 2023, the industry has witnessed a remarkable doubling of ad spend, soaring from $2 billion to an impressive $4 billion. This staggering increase illustrates the industry’s resilience and ability to captivate audiences worldwide.
TiVo+ emerged four years ago at the dawn of the FAST/AVOD (Free Ad-supported Streaming TV/Advertising Video on Demand) wave. These emerging markets presented an opportunity for digital entertainment brands and distribution platforms to carve out a niche. TiVo+ recognized this potential and positioned itself as a leader in this rapidly evolving landscape.
The success of the FAST/AVOD model lies in its ability to provide free, ad-supported content to viewers, allowing them to access a vast library of movies, TV shows, and other digital media. This business model has demonstrated its viability and profitability, attracting significant investments from advertisers seeking to reach a highly engaged and captive audience.
The energy showcased at the StreamTV Show demonstrated the continued evolution and growth of the industry. Consumers can expect further innovation, expansion and content that will continue to take modern entertainment into the future.
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